Thursday, March 27, 2014
Facebook Gives "Fan Pages" the Finger
Facebook has changed it's page policies and now only about 1% of my fans will ever see my posts. It's very disappointing for people like me who have worked hard to build up a fan base on Facebook over many years. (See the full article on TIME Magazine's website here: http://time.com/34025/the-free-marketing-gravy-train-is-over-on-facebook/)
Prior to this new change it was only about 16% of fans that saw my posts, as stated by Facebook in 2012. Facebook made $7 billion last year in advertisments, but now they've decided they need more money. I'm not some big corporation and there are a lot of other small businesses out there who will never get noticed because of this new policy. Facebook had been a great free platform for small businesses to grow their customer base and increase their exposure without having to spend thousands of dollars on advertising. But I suppose all good things must come to an end- if there is potential to make money.
The new policy suggests you spend $1500 (per post) to boost visibility to your OWN FANS. That is ridiculous and obviously I am unable to pay for such advertising. It will be fascinating to see if Facebook's new money making strategy actually ends of backfiring, and driving people away from Facebook. I'm certainly hoping some of my fans will follow me over to a new platform like Google+.
In conclusion, I'll continue to post my updates on Facebook, until I really feel like it isn't making a difference (and be sure to subscribe to get notifications when I post updates, if you want to stay connected)
But as of now I will be making a transition over to Google+ so please connect with me here https://plus.google.com/+LeilaniJoy/
I'll also be utilizing my other platforms more frequently like Instagram, Blogger, and Twitter. If you'd like to continue to see my updates and participate in my contests please make sure you connect with me on one of my other networks as well (http://www.leilanijoy.com/Network-and-Connect)
I appreciate each and every one of you and all the support I've received from you guys! I would not be where I am today without you all- but like any good business person I must adapt with the times, and times they are a changing! xoxo L